Nature underpins every aspect of our society, wellbeing and economy. But nature is in crisis. Our economic activities are operating outside the safe zones for six of the nine planetary boundaries that keep Earth habitable. This is causing declines in the services nature provides, and disruptions in supply chains, business operations and investments.

A growing community of businesses and financial institutions recognize they cannot sustainably grow their business, or achieve their climate goals, without protecting and restoring nature.

‘It’s Now for Nature’ is a joint global campaign to bring together all businesses to act on nature and contribute towards a nature-positive world by 2030.

A net-zero, nature-positive and equitable future is possible and businesses can contribute by setting credible nature strategies.

Regulation on corporate nature disclosure is coming. Investors are getting serious about the risks of nature loss. Consumers are demanding change.

196 countries committed to halt and reverse nature loss by 2030 by adopting the Global Biodiversity Framework. Within the framework, large businesses and financial institutions are required to assess and disclose their impacts and dependencies on nature.

Now is the time for every business to create a nature strategy – a roadmap of how it will contribute to a nature-positive world.

With a credible corporate nature strategy, approved at the most senior level, a business is more likely to deliver concrete actions to contribute towards halting and reversing biodiversity and nature loss by 2030, and to meet increasingly stringent regulatory requirements on nature.

Through this campaign, businesses are encouraged to share their nature strategies to set out how they are addressing the nature crisis, in a public and accessible way, and to help to drive accountability.

The Nature Strategy Handbook provides recommendations for all businesses – whether corporates or financial institutions – on how to set a forward-looking nature strategy and where to find useful tools and resources.

Join the growing number of businesses who recognize they need to scale and speed up business action on nature.

We recognize businesses are at different stages of their journey and some might not be ready to develop and publish a nature strategy right now.

For businesses at the start of their nature journey, we’d encourage you to take a look at our additional resources to help you understand why it is crucial for your company to take nature action, to help make the case for nature internally, and how you can take action and advocate for nature.