About ‘It’s Now for Nature’

It’s Now for Nature is a joint global campaign developed by Business for Nature, a global coalition that brings together more than 100 forward-thinking organizations to accelerate the transition to a nature-positive economy for all.

It’s Now for Nature aims to rally all businesses to act on nature. Through the Nature Strategy Handbook and the It’s Now for Nature Accelerator, the campaign supports businesses and financial institutions to develop and publish a nature strategy – from core business strategies that embed nature through to standalone nature strategies. This enables them to make a meaningful contribution towards the global goal to halt and reverse nature loss by 2030.

By taking decisive action now, businesses can mitigate immediate nature-related risks, strengthen their resilience in the face of environmental and market disruptions, enhance brand reputation through demonstrating sustainability leadership, be better prepared for future regulation and unlock long-term revenue through innovation.

All businesses are encouraged to join the campaign by developing and submitting their nature strategy.

The campaign will build up to 2030 and businesses at earlier stages of their journey will be able to submit new or enhanced nature strategies as soon as they can. For your strategy to be included in the campaign and published on this site, it must include the following minimum requirements:

• A materiality assessment to identify material impacts, dependencies, risks and opportunities.
• SMART targets aligned with material impacts, dependencies, risks and opportunities.
• Actions to achieve SMART targets and in particular to avoid and reduce negative impacts on nature; based on material impacts, dependencies, risks and opportunities.
• C-suite or board approval of the strategy and responsibility for its delivery.

As more businesses publish their nature strategies and as we continue to scale and speed up business action, we may revisit these minimum requirements over time in line with evolving best practice.

Does my organization need a standalone nature strategy?

No. Your nature strategy can be part of your climate/net-zero, sustainability or broader corporate strategy. We encourage businesses to embed nature in core corporate strategies, but you may also prefer to have a stand-alone strategy. Please make sure to submit the overarching strategy document which contains the company’s forward-looking plans to contribute towards a nature-positive future.

What if my organization already has a nature strategy?

Great! Before you submit, we encourage you to review your existing plans using the Nature Strategy Handbook and the minimum requirements to make sure you haven’t missed anything. While we don’t expect all businesses to comply with every single recommendation in the Handbook today, it is an indicative resource to help businesses make sure their nature strategies drive real business action. Your strategy will be reviewed to make sure it meets the minimum requirements before being endorsed and featured on the campaign website.

When can a business join the campaign?

As soon as possible! All businesses are encouraged to join the campaign by developing and submitting their nature strategy on the ‘It’s Now for Nature’ website. The campaign will build up to 2030 and businesses at earlier stages of their nature journeys will be able to submit new or enhanced strategies as soon as they can.

What if my business is not ready to submit a nature strategy or doesn’t yet have the required skills?

We’d encourage you to take a look at these  High-Level Business Actions and the Why Nature? pages on the Business for Nature website. These resources will help you make the case for action on nature within your organization.

What happens if my organization’s strategy doesn’t get through the review process?

We want this campaign to be as inclusive as possible. During the review, Business for Nature will provide constructive feedback and encourage businesses to strengthen their strategy by including essential missing parts. Businesses will be able to submit their nature strategy more than once, and we will list businesses only once they have successfully gone through the review process.

Do I have to pay to submit a nature strategy?

No. There is no charge for submitting a strategy as part of the campaign.