About ‘It’s Now for Nature’

‘It’s Now for Nature’ is a joint global campaign developed by Business for Nature, a coalition that brings together more than 100 influential partner organizations as well as forward-thinking businesses.

The campaign aims to rally all businesses and financial institutions to act on nature. It encourages businesses and financial institutions to develop and publish a nature strategy that will enable them to make a meaningful contribution towards a nature-positive world.

Through a new Nature Strategy Handbook, developed in collaboration with PwC UK and with input across our coalition, we are providing a clear direction for businesses and financial institutions on how to set a forward-looking nature strategy and where to find the most useful tools and resources.

By developing and publishing a nature strategy that follows the guidance in the Nature Strategy Handbook, businesses can show how they consider and integrate nature in their decision-making to transform their operations and supply chains.

Being part of the campaign also supports transparency and engagement with stakeholders, including customers, governments, shareholders and investors.

All businesses are encouraged to join the campaign by developing and submitting their nature strategy on the ‘It’s Now for Nature’ website. We hope to be able to share a collective set of strategies at the UN Biodiversity COP16 due to take place in Colombia from 21 October to 1 November 2024.

The campaign will build up to 2030 and businesses at earlier stages of their journey will be able to submit new or enhanced nature strategies as soon as they can beyond COP16. For your nature strategy to be published on the It’s Now for Nature website it must include the following minimum requirements:

• A materiality assessment to identify material impacts, dependencies, risks and opportunities.
• SMART targets aligned with material impacts, dependencies, risks and opportunities.
• Actions to achieve SMART targets and in particular to avoid and reduce negative impacts on nature; based on material impacts, dependencies, risks and opportunities.
• C-suite or board approval of the strategy and responsibility for its delivery.

As more businesses publish their nature strategies and as we continue to scale and speed up business action, we may revisit these minimum requirements over time in line with evolving best practice.

Does my organization need a standalone nature strategy?

No. Your nature strategy can be part of your climate/net-zero, sustainability or broader corporate strategy. You may also prefer to have a stand-alone strategy. Please make sure to submit the overarching strategy document which contains the company’s forward-looking plans to contribute towards a nature positive future.

What if my organization already has a nature strategy?

Great! Before you submit, we encourage you to review your existing plans using the Nature Strategy Handbook and the minimum requirements to make sure you haven’t missed anything. While we don’t expect all businesses to comply with every single recommendation in the Handbook today, it is an indicative resource to help businesses make sure their nature strategies drive real business action. Your strategy will be reviewed to make sure it meets the minimum requirements before being endorsed and featured on the campaign website.

When can a business join the campaign?

As soon as possible! All businesses are encouraged to join the campaign by developing and submitting their nature strategy on the ‘It’s Now for Nature’ website. We hope to be able to share a collective set of strategies at the UN Biodiversity COP16 due to take place in October 2024.  However, the campaign will build up to 2030 and businesses at earlier stages of their nature journeys will be able to submit new or enhanced strategies as soon as they can.

What if my business is not ready to submit a nature strategy or doesn’t yet have the required skills?

We’d encourage you to take a look at these  High-Level Business Actions and the Why Nature? pages on the Business for Nature website. These resources will help you make the case for action on nature within your organization.

What happens if my organization’s strategy doesn’t get through the review process?

We want this campaign to be as inclusive as possible. During the review Business for Nature will provide constructive feedback and encourage businesses to strengthen their strategy by including essential missing parts. Businesses will be able to submit their nature strategy more than once, and we will list businesses only once they have successfully gone through the review process.

Do I have to pay to submit a nature strategy?

No. There is no charge for submitting a strategy as part of the campaign.